Learn WordPress Quick and Easy

DIY Web Design For All

Learn to Design, Build + Manage Your Own WordPress Website

Learn to Design Your Own WordPress Website

Quick and Easy!

Who has time for boring tech?

We do all the Tech Stuff for You…

You just focus on creating an amazing website.

Awesome Web Design — By You!

As business owners, entrepreneurs, bloggers, artists, professionals, healers, teachers, and advocates you know you need a website, but did you know that an outdated or poorly designed website could be turning your ideal consumer away?

More Than Just Web Design

Learn WordPress + Create An Extraordinary Brand


Extraordinary Branding Lab — Included FREE When You Join WP Design Lab

You are awesome at what you do!

Learn how to create a consistent, engaging brand that is as awesome as you.  A brand that is completely authentic and aligned with your business and values.  Learn WordPress the quick + easy way.

Learn More

The WP Design Lab Difference.

We Do the Hard Tech Work for You

– You Focus on Creating Awesome Content

We eliminate all the techie server stuff, we take care of hosting, we set-up your website — so all you have to do is create the website of your dreams.  Really the easiest way to really learn WordPress.

+ One on One help every step of the way.


Take A Deeper Look

Loaded with extras.
  • Free standard hosting for a year – with Our Signature done-for-you set-up
  • Free Premium Page Builder
  • 2 Free Premium Themes
  • 2 Free Premium Plugins
  • 1-hour (two 1/2 hour session) one-on-one Design Lab Sessions
  • Bite-Size Interactive step-by-step video tutorials
  • PDF lab workbooks with illustrated tutorials + reference materials
  • Design roadmap
  • All the recommended WordPress plugins are preinstalled
  • We take all the guesswork out of building your site
  • Free Brand + Design Lab – includes labs to create a logo and brand experience
  • User Interface and Experience Basics
  • We guarantee you will be able to build and manage a site if you do the work. (+ we do have a Premium “done-for-you” option if you get stuck)
Your Success is Guaranteed When You Join WP Design Lab.

WP Design Lab Changes Everything!

Since we take care of all the mind-numbing, headbanging techie tasks for you you’ll have your new website up and running in just a few hours.

Quick + Easy!

Prepare to be blown away with how easy it is to design, build, and manage your own website.

Trying to Learn WordPress on Your Own, Frustrating and Not Fun

Designing a WordPress Website With WP Design Lab, Fun and Easy.

You + WP Design Lab = Empowered. Confident. Rockstar.

Before WP Design Lab

After WP Design Lab

Wait Don’t Leave

Time to Take Control

Design + Build Your Own Website with WP Design Lab

3 Course Options to Fit Every Budget and Every Need. 
Just like Goldilocks, one will be just right for you!


DIY Web Design For All

Take Control 

Stop Throwing Money Away on Expensive Web Designers.

Learn to Build Your Own Website.

  • Forget about paying a web designer $500, $5,000 or even $10,000 to build your website + the monthly fees.
  • Forget “free” sites claims that end up costing Big $, come with lots of limitations and ongoing design and maintenance contracts.
  • Forget about waiting months for your website to be built.
  • Forget about long waits to have changes made – make them yourself in minutes

Learn to quickly and easily build your very own website.  A website YOU control.

What’s Included With WP Design Lab Training

Done-for-You Website Set-up

WP Design Lab has eliminated the biggest barriers to building your own website – the technical set-up and research.

Our signature WP Design Lab Done-for-You set-up delivers you a customized WordPress site, ready for you to begin creating – no wasted time.

Free Website Hosting

We eliminate the biggest barriers to building a website — all the technical stuff like hosting and server configuration.

All you do is sign in to your website and start creating.

Easy Peasy!

Interactive Video Training

With interactive video labs, you’ll be designing and building your website in no time.

Each lab is broken into bite-size pieces so they are easy to follow and you can build while you watch.

Better than live training + Live Help is just a click away.

PDF Tutorials with Pictures

Everyone learns differently, so we’ve tried to cover all the bases.  The illustrated step-by-step tutorial provides visuals to help you easily learn every step of designing building and managing your website.

+ It’s a great reference tool if you forget how to do something.

Lab Work + Worksheets

Every Lab comes with worksheets to help you prepare for the lessons and capture your thoughts and answers.

You (actually everyone) is over 60% more likely to complete a task when they write down answers and goals.

Plus, these worksheets will become part of your Brand Bible.

1-on-1 Brand Review

After you complete the Brand Experience Lab we meet 1-on-1 to review your branding journey.  We can follow my brand audit process or you can decide how you want to spend the time. 

We  audit and give feedback on:

  • Current branding
  • Repositioning
  • New brands and brand designs

1-on-1 Feedback Sessions

Once you have completed Lab # 7 we’ll schedule a 1-on-1 video session to review your progress.

During this session, you can get feedback on design and ask specific questions about anything WordPress.

Remember you have unlimited access to our concierge support system.  


Concierge Help

Our concierge support system and knowledge base let you get answers any time you need them.  Just send us your question and you’ll receive a personalized tutorial. 

Sometimes it’s in writing with pictures or it might be a quick video.

Questions make us happy – ask away!

I’m Kelly DiMascio – Your DIY Web Design Guide.

I help people just like you – entrepreneurs, small business owners, artists, healers, and bloggers – learn to confidently design, build and manage the website of their dreams.

WP Design lab is more than just web design – I teach you how to Find Your Unique Voice and Build an Extraordinary Brand Experience.

I’ve helped people from all walks of life + business from startups to Fortune 25 companies to create self-managed websites.   

Guiding you every step of the way.

Kelly DiMascio

– Award-winning brand and marketing expert.

From Me to You

WP Design Lab is an online training and coaching program designed with you in mind.

Because I was you and I’ve been there —

Why Learn WordPress

Over 15 years ago I was leading marketing efforts for a start-up that was building an awesome SaaS (software as a service) reservation system.  You’d think I would have had plenty of technical resources – not so much.

So there I was working in a start-up that’s business was web-based and I barely had a working website to market the business.  When I needed to make changes I had to send in a ticket, get in the queue and wait, and wait, and wait…

It was so frustrating, competitors were moving faster and I had to find a way to get control over the marketing website(s).  I needed to be able to react quickly. To test ideas.  Try new things.  Fix a misspelled word at 2 AM.

Learn WordPress Even if You Aren’t Techie

Learning to code a website was definitely out of the question.  I didn’t have the time and besides, whenever I used the little bit of HTML knowledge I had  I thought my head would explode.

There were lots of really expensive CMS (Content Management Systems) out there but all our resources were being poured into our product, so I found a couple of free, open-source CMS – Joomla and WordPress – and set out to teach myself how to use them and effectively build marketing and consumer websites.

At the time I was definitely the least techie person in the company – my background was in creating extraordinary brands – certainly not building websites.  When I set out to do this it was referred to as my “Star Wars” project.  No one believed I was going to be able to build those sites, and if I did manage to cobble something together it was sure to be crude, ugly and of very little use…

Learning WordPress Will Make You Feel Like a Rockstar Marketer

A couple of frustrating months later I had multiple awesome marketing websites, that looked better than my competitors and worked.  It was like the heavens had opened up, the clouds parted, the sun streamed in and angels were singing.   Ok, that might be a bit dramatic but it’s pretty close to how I felt.

No more waiting, no more missed opportunities.  I could add marketing programs and make adjustments and fix that misspelled word whenever I wanted.

Sales skyrocketed and I was hooked.

Now teaching you how to confidently design, build and manage your website is a big part of my mission.  I’ve spent the last 15 years helping others just like you and it would be my great honor to teach you.

Be Extraordinary, You Got This!

— Kelly


Learn WordPress Signature DIY Curriculum | What You Will Learn


Lab # 1 — Extraordinary Brand [Bonus Lab #1]

What We Cover:

  • Identify your target audience. (Avatar, persona, tribe, etc.)
  • Understand what a brand is & what it isn’t.
  • ID and write your Brand Promise
  • Define your Brand Mission and Vision
  • Theme your brand and craft the Brand Experience
  • Draft the Brand Position and Purpose statement
  • Understand and memorialize your Brand Core Values
  • ID the Brand Personality
  • ID the Brand Character
  • Pick your Brand Fonts
  • Define the Brand Color Palette
  • Create the Brand Logo


Lab # 2 — Customizing Your Website Settings

What We Cover

  • How to login to your administrator panel
  • Admin panel tour
  • Customize your WordPress set-up
  • Basic WordPress terminology


Lab # 3 — All About Themes

What We Cover:

  • The Premium Divi Theme and Divi Builder come free with this course and are pre-installed, we’ll look at the basics of Divi
  • What is Divi?
  • Change Themes
  • Add a Theme
  • Upload a Theme
  • Tour of Customization Options


Lab # 4 — Customize the Theme

What We Cover:

  • Add Your Logo
  • Add a Custom Color Palette
  • Customizing your Theme
  • Adding Custom Branding
  • Customizing Divi
  • + more tips & tricks


Lab # 5 — Create Pages

What we cover:

  • Adding the basic core pages of your site – Home, about, contact, etc.
  • Design best practices for each page type
  • Using the WordPress Standard Builder – Gutenberg
  • Using Divi Premade Layouts
  • Understanding the Divi Builder
  • Using Divi with Gutenberg (optional)
  • Customizing your Pages
  • + lots of tips and tricks to make building pages super easy and quick.


Lab # 6 — Add Content

What we cover:

  • How to add posts
  • Create a couple of posts 
  • Difference Between Categories and Tags
  • Create Categories
  • Add Tags
  • Add Featured Images
  • Free Bonus Divi post layout
  • Publish Post
  • + tons of time-saving tips


Lab # 7 — Navigations + Menus

What we cover:

  • Understanding navigation and menus
  • Navigation and user experience explained
  • Make your website super easy to navigate
  • Define your navigation structure
  • Add a Menu(s)
  • Publish your menu


Lab # 8 — Divi Designer in a Day [Bonus Lab #2]

What we cover:

  • Unleash the power of your imagination with Divi
  • Designing from scratch with Divi
  • Deep dive into Divi premade layouts
  • Step-by-step tutorials for creating a Divi Page from scratch
  • Harness the power of global items in Divi 
  • Learn to save and reuse pages, pieces, and parts
  • + lots of hidden Divi features


Lab # 9 — Copywriting Basics [Bonus Lab # 3]

What we cover:

  • Copywriting basics
  • What makes good copy
  • Writing headlines 
  • Writing for SEO


Lab # 10 — SEO Survival Guide [Bonus Lab #4]

What we cover:

The Yoast SEO plugin is preinstalled.

  • What is SEO & why should I care?
  • SEO basics
  • Google Analytics
  • Google Webmaster Tools
  • Understanding Yoast
  • Step-by-step tutorials for optimizing your content – pages, post, and, media
  • When to break the SEO rules
  • + tips and resources for learning more about SEO


Lab # 11 — Understand the Pre-installed Plugins

What we cover:

Plugins are like apps for your phone.  And if you’ve ever waded through hundreds of apps or cluttered your screen with apps you know how they can slow down your site.

We have done the hard work for you and installed a carefully curated group of “must-have” plugins.

WP Design Lab preinstalls the most useful plugins.

  • Each plugin comes with a Quick Start Guide
  • + Tips and Tricks
  • Basic settings are set for you
  • Understand what each plugin does and why we choose to use them


Lab # 12 — Add to Your Audience with Bloom [Bonus #5]

What we cover:

  • Lead capture basics
  • Free premium plugin to capture leads
  • Create your first “Subscribe” form
  • Pick the best email provider
  • Lead Magnets
  • Social Media


Lab # 13 — Let’s Get Social using Monarch [Bonus #6]

What we cover:

  • Social Media Basics
  • Which social media platforms are right for your business?
  • Setting up Social media accounts
  • Free Bonus premium plugin to help get the word out
  • Add social media buttons to your site
  • Sharing posts and other content on social media
  • + lots of goodies to grow your list


Lab # 14 — Keep your Site Healthy and Secure

What we cover:

  • Tools to keep your site healthy and secure
  • Security checklist
  • Monthly security planner
  • + Bonus back-up plugin


Lab # 15 — Hello World!  Go Live Checklist

What we cover:

Woohoo!  You did it and your site looks awesome.  Just run through the checklist then “Go Live”

  • A comprehensive checklist for your live site
  • + more 


A Little Lagniappe (New Orleans speak for a little something extra)

Free Premium Themes & Plug-ins + Bonus Training

Included Premium Themes + Plugins 

Divi + Extra Themes

Divi is more than just a WordPress theme, it’s a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor.

Easy to use so you can create an amazing website.  That looks like you paid an expensive web designer to create.  + It comes with 100’s of pre-made layouts to jump-start your creativity.

Monarch - Social Sharing

Choose from more than 20 social sharing networks to display on your website so you can create a custom collection of sharing options for your visitors. + Add sharing buttons in 5 different locations.

Bloom - Lead Capture

Convert Visitors Into Loyal Followers
Bloom gives you all the tools you need to turn your website’s visitors into loyal followers and customers. With Bloom, you can quickly create sign-up forms and display them almost anywhere you want on the page.

Free Bonus Training 

Extraordinary Brand Lab

Learn the basics of creating an extraordinary brand that perfectly reflects you and your business.  You’ll learn design basics like how to create a logo, how to pick your fonts, and color palettes.  + much more!

SEO Survival Guide Lab

SEO (Search Engine Optimization) is an essential part of building your website and making sure you get discovered by Google.  Our SEO Survival Guide is filled with the basics of SEO to get you started right. 

Divi Designer in a Day Lab

Our Divi Designer in a Day training is like nothing else.  This is the ultimate guide to the Divi essentials.  So you’ll be able to quickly and easily get comfortable with Div and begin design amazing pages and posts in no time.

Add to Your Audience Lab

Find your tribe.  Seek your peeps.  Grow your audience.  However, you say it, you’ll need to grow an email marketing list to stay in touch with your visitors, readers, and prospects. 

Copywriting Basics Lab

Copywriting can be tricky.  We’ll show the tips and tricks of writing compelling copy so you can confidently start writing blog posts and copy that sells. 

Kick writer’s block to the curb.

Getting Social Lab

We’ll cover social media basics and tools to help you stay on top of your social media game.  Plus, we’ll help you figure out which social media channels are right for you.

Let’s Do this!

Sign Me Up!
I’m ready to take control and learn to design, build and manage my own website!

If Purchased Separately the Signature DIY WordPress Course

Including 1-year of Hosting FREE +

Professional WordPress Set-up

Customized Coming Soon Page

+ 6 Bonus Labs


Would Cost Over $6,000.

For a Limited Time, You Can Join WP Design Labs for a

One-time Investment of $197

 9 Labs 

1 hour Private WP Design Lab 

1 Year Hosting + Premium Theme  

Professional  Wordpress Installation 

Extraordinary Brand Lab

6 Bonus Labs 

12 Months Concierge Support 








Total Value


Take control

Join WP Design lab Today!

Let’s do this! I’m ready to take control and learn to design, build and manage my own website!

100% Money-Back Guarantee

Join WP Design Lab Today — Risk-Free!

I’m so sure you’ll love WP Design Lab and that you’ll be launching your website in no time at all that I guarantee your success.   If you are struggling with building your website site we have concierge support or we will credit the entire cost of the course toward the “done-for-you” Premium Package.

You have until you start the 2nd Lab or 14 days whichever comes first to request a refund.

I will refund the entire course cost minus fixed expenses.

I promise to do everything humanly possible to help you design, build and manage your website, including working with you in the 1-on-1 sessions.

—  Kelly DiMascio

Let’s do this! I’m ready to take control and learn to design, build, and manage my own website!
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