Free “Live” DIY Web Design and Marketing Seminars For Small Business Owners, Organizations, and Groups.

Learn how to do-it-yourself.  Each mini-seminar is designed to teach the essentials of web design or marketing.

Learn to Be a DIY Marketing Superhero

Free DIY Web Design and Marketing Seminars

Live training tailored to the needs of your group or organization.

Call or Text 754.225.2044 to Learn More

New seminars added monthly.

DIY Web and Marketing Seminars

We teach business owners, groups, and organizations to create awesome web design + marketing.

Marketing has never been more important.

Don’t cut back on Marketing.

Learn to Easily Do-it-Yourself.

Save money and time by learning DIY Web Design and Marketing – Free.

As business owners, contractors, tradespeople, entrepreneurs, bloggers, artists, professionals, healers, teachers, and advocates you know you need a website, social media, and awesome marketing materials, but did you know that an outdated or poorly designed website or marketing materials could be turning away your ideal customer?

Call or Text 754.225.2044 to Learn More

Professional Attention-Grabbing

Marketing and Web Design has Never Been More Important

You have 3 or 4 seconds

(or less)

To grab your audience’s attention.

Don’t let poor design drive your ideal clients away.

Help Your Small Business Owners, Group or Organization

Learn to Save Money With DIY Marketing and Web Design


It’s easy as 1, 2, 3 to get the training you need for your small businesses, organizations, or groups.

Seminars are 1 hour long, with a minimum of 30 minutes of Q & A.

Easy as 1, 2, 3

Choose The Seminar

Keep scrolling for a list of seminars.

Call or Text 754.225.2044 To Schedule

"Live" Training Via Zoom

Need a Customized Solution?

We’re Happy to Help

Call or Text 754.225.2044

Free DIY Web Design Seminars

DIY Web Design | Is it Right for You? 

Is a do-it-yourself right for you?

In this free mini-course, we’ll help you decide if designing, building, and managing your own business website is right for you.

What You’ll Learn

  • The “real” cost of DIY web design and management
  • Is WordPress really free?
  • Time vs. Money
  • Cost-benefit analysis

3 Action Steps:

1.  Complete the cost-benefit analysis worksheet

2.  Compare dollars saving vs. time savings

3.  Decide if DIY is right for you.



Build a DIY WordPress Website Tonight

Free DIY Web Design

Every business owner needs a website but hiring a designer to build and a webmaster to maintain + a social media manager can be super expensive.  Learn what it takes to design build and manage your own website.

What You’ll Learn

  • Web site basics + types of websites
  • How to choose the right domain
  • What type of web hosting company will fits your needs + budget
  • Website functionality requirements
  • WordPress CMS (Content Management System)
  • What information should go on your website

3 Action Steps:

1. Buy a domain and set-up hosting

2. Set-up WordPress

3.  Build your website

Choose the Right DIY Website Platform

Confused about which website platform is right for your DIY website? 

In this mini-course, we’ll break it down for you so it’s easy to understand. 

What You’ll Learn

  • Why choose a CMS (content management system) for your DIY website.
  • Explore the different CMS options
  • Pros and Cons of each

Action Steps

1.  Complete the CMS needs assessment

2.  Confidently choose the right CMS


Understanding SEO (Search Engine Optimization) + Google

Learn the essentials of SEO (search engine optimization).

We all know Google is the king of search.  How many times have you Googled something today?

So how exactly do you get Google to show your business when they are searching for your services?

What you’ll learn:

  • What is SEO & why should I care?
  • SEO basics + keywords
  • Google Analytics + Google Webmaster Tools

Action Steps

1.  Audit your SEO

2.  Optimizing your content to get found by Google

3.  Set-up your Google analytics and webmaster console


Free DIY Branding Seminars

DIY Logo and Brand Identity

Learn how you can create a professional logo and ID package without an expensive designer.

Every penny counts when you are starting or growing a business.  We’ll show you how easy it is to create a logo and identity package that looks like you hired an expensive designer.

What we cover:

  • Types of logos
  • Free design tool – Using Canva
  • How to pick your fonts and colors palette
  • Learn to quickly create a business card + stationery

Action Steps

1.  Pick the type of logo + create your logo

2.  Sign up for a free Canva account

3.  Choose your fonts and color palette

4.  Create business cards + stationery


DIY Branding 101

You and your business are a brand.  What makes you and your business unique, better, special?

Every business has a brand – you can control how your brand is perceived in the market place.  Is it mundane or memorable? Learn how to quickly differentiate your brand from your competition.

What We Cover:

  • What a brand is & isn’t
  • ID your target audience
  • Conduct a brand audit

3 Action Steps

1.  Define your brand promise

2.  What makes your brand unique. better. special.

3.  Theme your brand + create a memorable brand experience


Free DIY Graphics Seminars

DIY Ads that Look Like Professional

Create professional ads that look like you spent a bunch of money on a fancy designer.  Fast Free and Easy

Using Canva, a free online tool, we’ll show you how you can quickly and easily create all the graphics your business needs.  Creating DIY ads will save your business 100’s of dollars a month. 

Are you using old ad creative because you don’t have the money to pay for new creative?  Maybe you want to create a new ad to take advantage of a current event or need.

After this mini-course, you’ll be able to confidently create amazing ads that look like you spent 100’s of dollars on an expensive designer.

What You’ll Learn:

  • Quality Ad Design basics
  • Canva basics
  • Pro vs Free
  • Ad Copy
  • Keep it Simple 

Action Steps

1.  Sign-up for a free pro trial of Canva

2.  Create ads for your upcoming events


Create Amazing Graphics to Grab Attention

Create professional graphics that get attention from your ideal consumer.  Fast Free and Easy

Using Canva, a free online tool, we’ll show you how you can quickly and easily create all the graphics your business needs.  DIY graphics and images will save your business 100’s of dollars a month.  Or maybe you aren’t refreshing images regularly because of costs.  After this mini-course, you’ll be able to confidently create amazing graphics that convert.

What You’ll Learn:

  • Design basics
  • Canva basics
  • Pro vs Free
  • Learn to create optimized images for web + where to find free images
  • How to create social media images

Action Steps

1.  Sign-up for a free pro trial of Canva

2.  Optimize images for your website

3.  Create a month’s worth of Social Media in 30 minutes

Free DIY Social Media Seminars

Quick and Easy DIY Social Media Graphics

Create professional social media graphics to wow your followers on Facebook, Instagram, Linkedin, Twitter, and Pinterest.  Fast Free and Easy

Using Canva, a free online tool, we’ll show you how you can quickly and easily create all the social media graphics your business needs.  DIY graphics and images will save your business 100’s of dollars a month.  Or maybe you aren’t refreshing images regularly because of costs.  After this mini-course, you’ll be able to confidently create amazing graphics that convert.

What You’ll Learn:

  • Social Media Design basics
  • Canva basics
  • Pro vs Free
  • Design a consistent look and feel for your social brand
  • Create social media images for Facebook and Instagram

Action Steps

1.  Sign-up for a free pro trial of Canva

2.  Develop branded templates for your social media

3.  Create a month’s worth of Social Media in 30 minutes

DIY Social Media

Love it or hate it social media is here to stay.  

This mini-course will help jump into social media or make your social media efforts more productive and less time-consuming.

You might be one of those businesses that love social media and are already very active. Maybe you tried social and didn’t see results.  Or maybe you get overwhelmed or confused when you think about social media.  Maybe you just hate social media.

Either way, we’ll explore the pros and cons of social media.  + we’ll look at which social media channels are right for you and your business.

What You’ll Learn:

  • Why social media?
  • Which platform(s) are right for my business
  • How to stand out from the crowd – in just minutes a day
  • Tools to make social media posting easier

Action Steps:

1.  Decide if it’s time to jump into social or up your social game

2.  Choose your channels strategically

3.  Create 30 days worth of social media in 1 hour.


Free Marketing Seminars

DIY Lead Generation Using Lead Magnets 

Growing your email and lead list is one of the most critical components to keeping your business growing.  

Every business owner knows that having a steady stream of leads is the lifeblood of your business.  Without leads, there are no sales.

Learn how to generate a steady stream of leads from your website using Lead Magnets

What You’ll Learn:

  • Creating a lead magnet that adds value to your target audience
  • Choose a marketing management | email marketing tool
  • Marketing your lead magnet

Action Steps:

1.  Brainstorm ideas for a lead magnet 

2.  Create a lead magnet

3.  Add a lead magnet to your website and collect emails.

4.  Market your lead magnet with social media


DIY Content Marketing

Google loves content and that means YOU should love content.

One of the fastest ways to improve your SEO score(s) is to feed Google great content on a regular basis.

What you’ll learn:

  • What is content marketing?
  • Why content marketing is important?
  • Creating an easy DIY content strategy?

Action items

1.  Brainstorm ideas for value-added content that relates to your core business.

2.  Commit to writing 1 article per month, with a longer-term goal of at least 1 article per week.

3.  Develop a six-month content plan.

4.  DIY + low-cost tips to make content marketing easier.


DIY Automated Email Marketing

Stay top of mind with your audience with email marketing.

Email still works and by creating and delivering value-added content your audience wants to receive you’ll stay top of mind when they are ready to buy.

Today your ideal consumer researches multiple providers before deciding to work with a company.  

What You’ll Learn:

  • Know.  Like.  Trust.
  • Evaluating email marketing tools 
  • How to add value
  • Don’t send spam

Action Steps:

1.  Create your email marketing strategy

2.  Choose an email marketing tool

3.  Create an onboarding sequence

4.  Send newsletters consistently


DIY Copywriting | Copy that Sells

Secret hacks to create compelling copy…

For many of us, there is nothing scarier than a blank page or a blank screen.  This mini-course is designed to help you overcome writer’s block and create authentic content that connects with consumers.

What you’ll learn:

  • TRUST Method
  • HEART Formula
  • How to write headlines

Action items

1.  Use the TRUST Method and HEART Formula to write better copy


DIY Video Marketing

Video is here to stay.  A beginner’s guide to video marketing.

This mini-course is designed to introduce simple techniques to start connecting with your target audience using video.

What You’ll Learn:

  • How to start with video
  • Sharing your videos
  • Planning your videos
  • Equipment needed
  • Get over your fear of the camera
  • 5 P’s

Action Steps:

1.  Start with the equipment you have

2.  Commit to creating one (1) 10-15 minute video per week

3.  Brainstorm video topics

4. Just start – no one starts out perfect

Core Values and How they Impact Your Marketing

Learn how to leverage your core values in your marketing.

Just because everyone is doing it, doesn’t mean it’s the best thing for your brand.  By understanding and institutionalizing your core values, you can differentiate yourself without selling your soul.

What you’ll learn:

  • What are Core Values?
  • Why are Core Values important?
  • How can your Core Values inform your marketing decisions?

Action items

1.  Write down your core values and share them with your team

2.  Based on your core values, what marketing elements are “in” and “out”


I’m Kelly DiMascio – Your DIY Web Design Guide.

I help people just like you – entrepreneurs, contractors, tradespeople, realtors, small business owners, artists, healers, and bloggers – learn to confidently DIY Web Design and Marketing.

Each WP Design Lab mini-course is designed to focus on a narrow and specific topic.  Each seminar is designed to teach actionable steps that can be implemented RIGHT NOW.  And start seeing results quickly.

+ as part of each seminar I teach you how to Find Your Unique Voice and Build an Extraordinary Brand Experience.

I’ve helped people from all walks of life + business from startups to Fortune 25 companies to create DIY websites and marketing.

Guiding you every step of the way.

Kelly DiMascio

– Award-winning brand and marketing expert.

DIY Web Design and Marketing

Before WP Design Lab

After WP Design Lab

You + WP Design Lab = Empowered. Confident. Marketing Rockstar.

Have Questions? 

We’ve Got Answers.  Call 754.225.2044

or use the contact form to send us a message.

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